The Acorn Principle is a Bestseller!

Robert Ludlum and Tom Peters trailed behind Jim Cathcart as he gave way only
to Stephen King in the race for the best selling ebook early in the Millennium.

In the March 2001 edition of eCompany Magazine it is reported that Jim Cathcart's latest book, The Acorn Principle (St. Martin's Press) achieved bestseller status.

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Best-Selling E-Books

The Acorn Principle is Jim Cathcart's twelfth book in the field of self-improvement, psychology and business success. It was released in 1998 in hardcover, 1999 in trade paperback, and in 2000 as an e-book. In October of 2000 seven thousand five hundred paper copies of The Acorn Principle were purchased by just one client, who subsequently had Mr. Cathcart deliver a motivational address to the 6,000 attendees at their conference in the Arco Arena in Sacramento, California. His speech met with two standing ovations.

Mr. Cathcart, best known as a professional motivational speaker, television personality and author of Relationship Selling, is past president of the National Speakers Association, a member of the Speaker Hall of Fame, recipient of The Cavett Award and of the 2001 Toastmasters International Golden Gavel Award for his contributions to the speaking profession. As cofounder of the Professional Speaking Institute, an online learning company, advisory board member for the Schools of Business at Pepperdine University and California Lutheran University, his works have reached millions worldwide. As a psychological researcher and business philosopher with 30 years of professional speaking before more than 2,500 audiences, this e-book success represents Cathcart's entry into the mainstream of self-improvement publishing. Jim Cathcart resides in California and further information about him and his works are available via www.cathcart.com

Cathcart Institute to Conduct Course on Relationship Selling for Pepperdine University’s Graziadio School of Business and Management

July 2004, Thousand Oaks, California – Jim Cathcart, President and CEO of the Cathcart Institute, Inc., conducted a three-day course in relationship selling to staff members of Pepperdine University’s Graziadio School of Business and Management in Malibu, California.

The course is designed to assist the staff in program recruiting, executive education recruitment and development, alumni relations, public relations and advancement. As the Graziadio School continues to increase and strengthen its ties to the business community, the course will assist business school staff in enhancing their approach to selling and building relationships to help ensure an ongoing and mutually beneficial outcome.

“Jim Cathcart brings to our staff substantial experience in the art of selling,” said Michael Sims, Executive Officer for Corporate and External Relations at the Graziadio School of Business and Management. “We are fortunate to have this opportunity to share in his insights in order to further develop our own sales capabilities.”

Cathcart’s sales philosophy is central to the course: Business should be practiced as an act of friendship, rather than merely as a process of negotiation. He teaches that the art of business is connecting with people profitably, not merely persuading them to buy. Each of the participants in the course will take the Relationship Selling Online Sales Readiness Assessment, a 32-question tool based on Cathcart’s book, Relationship Selling.

The Sales Readiness Assessment is simple to use; it is accessed by going to http://www.relationshipselling.net. After answering a series of questions, the participant is given a 36-page personal report showing exactly where he or she stands in each selling skill. It is also possible to have clients, coworkers and managers assess the participant to reveal a 360-degree assessment of their sales readiness. "Sales readiness is the combination of knowledge, skill and confidence in each aspect of selling," says Cathcart. Course participants will then apply their understanding of their strengths and weaknesses in selling as they experience Cathcart’s lectures and the related exercises and assignments.

Cathcart commends the Graziadio School of Business and Management for understanding that even institutions of higher education can benefit from teaching relationship selling. “It’s a great honor to be able to conduct training for such a world-class organization. I’ve long admired Pepperdine and it is impressive that the business school realizes the importance of practical, relevant knowledge to get results,” said Cathcart.